Happy black woman at work_diverse stock photos

Trying to find inclusive, diverse stock photos?

It shouldn’t be this hard!

If you’re a website owner, blogger, marketer or small business owner you are most likely looking for good quality stock photos for your business.

Here’s what’s frustrating though… it can be very hard to find high-quality diverse stock photos. This includes women and men of color, LGBTQ individuals and couples and individuals who are all shapes and sizes.

As a business, especially in these times – we need to represent diversity in all forms.

So, I’ve taken it upon myself to do some research and share some of the best places you can access stock photos that represent what our world actually looks like.

This post contains affiliate links. Disclosure here. This means I may receive a small commission at no extra cost to you. 


Where to Find Inclusive & Culturally Diverse Stock Photos:

12 Inclusive and Diverse Stock Photo Sites


Having a hard time finding diverse and inclusive stock photos? Check out these 12 sites that showcase diversity and real people from all walks of life. #stockphotos #stockphotography #diversitymatters Click To Tweet


1. Pexels (Free)

You might be surprised to see this here as Pexels does not seem to be the place to find diverse imagery, HOWEVER they have done a complete overhaul to their algorithm!

They explain it in this video…

I just did a search for ‘couple’ and I was amazed to see the diverse results on the first page. I found the following:

  • Lesbian couples
  • Gay couples
  • Bi-racial couples
  • Black couples
  • Orthodox Jewish couples
  • Muslim couples
  • Hispanic couples
  • Asian couples
  • White couples

Pexels also has a good selection of photos featuring people with disabilities. I’d like to see even more options in this category, but this is a good start.

This is really refreshing to see and about time! Try any search and you’ll notice the diverse results 🙂


2. CreateHer Stock (Free + Paid)

Diverse stock photos of beautiful black woman with yellow top sitting down

CreateHer Stock has over 3500 photos of beautiful black women. The quality of these photos are amazing and there is a lot of variety, covering all topics:

  • Wellness
  • Business
  • Lifestyle
  • Workspace
  • Beauty
  • Family
  • Fellas
  • and more

You can sign up to get a handful of freebies or subscribe to get full access to all photos for just $10 a month (currently there is a 15% off all subscriptions).


3. The Gender Spectrum Collection from Vice (Free)

Inclusive, diverse stock photos of a transmasculine gender-nonconforming person and transfeminine person

The Gender Spectrum Collection offers a wide variety of free stock photos and offers real representation of trans and non-binary people.

The collection focuses on people with careers, relationships, talents, passions, and home lives.

In Vice’s words… “The Gender Spectrum Collection, is a stock photo library featuring images of trans and non-binary models that go beyond the clichés of putting on makeup and holding trans flags.

This collection aims to help media outlets better represent members of these communities.” 


4. Eye for Ebony (Free + Paid)

Good looking black woman with long hair and green top

Lifestyle stock photos featuring African American models, Eye for Ebony has a bundle of free photos you can download for free. The vibrance of their stunning colourful images is impressive.

You can also shop their collections on Creative Market.


5. Styled Stock (Free + Paid)

Two young women of color with nice dresses

Styled Stock has beautiful modern photos and also includes a search filter for ‘woman of colour’. In addition to this their membership includes a ton of other high-quality assets such as social media Canva templates, graphics gifs and more.


6. TONL (Free + Paid)

Professional beautiful black woman at desk

Showcasing a diverse mix of all cultures makes TONL a go-to site – especially with the wide variety of categories it covers. I personally love the tradition section that showcases culture and family. 

Their photos do a great job of breaking down stereotypes by showing true cultural diversity but also by talking about important issues in various marginalized communities – like this example.

There is a monthly membership but you can also access many free photos on the site. You have to look around the sections a little to find free content. For example, I noticed that there are a bunch of free downloads in the ‘Take” collection.


7. Jopwell (Free)

Culturally diverse women at work sitting together

Jopwell offers loads of free diverse stock photos, but what’s different about this site is it has a lot of great images of diversity in the workplace. Their collections include:

  • Millennials
  • Career
  • Office & Workplace
  • Events
  • Students
  • Tech


8. Raw Pixel (Free + Paid)

Happy LGBTQ couple

Raw Pixel has so many beautiful LGBTQ photos and loads of other culturally diverse stock photos.

You can download 10 images a day for free or sign up to one of their super affordable packages.


Additional Places to Find Inclusive and Diverse Stock Photos


9. Nappy (Free)

Nappy provides free beautiful photos of black and brown people showcasing true representations of real people doing real things. No cheesy stock photos on this site like you’ll find elsewhere!

They have a great variety of premium quality photos (for free) covering the following categories:

  • Active
  • Food
  • People
  • Places
  • Things
  • Work


10. Picnoi (Free)

The majority of people in the world are of colour and most free stock photo sites don’t have a good reflection of diversity, so Picnoi helps fill this gap.


11. Women of Color in Tech (Free)

Finding good quality photos of women in tech is hard – finding great photos with women of colour in tech in even harder.

You can access WOCin Tech Flickr account to access a bunch of vibrant images of women geeking out!


12. UKBlackTech (Free)

Sticking with the tech theme, also make sure to check out UKBlackTech.

Park of a larger organization focused on building more diversity in the tech sector, UKBlackTech has a great selection of images showcasing real people. Includes people of all ages.


Recap: Culturally Diverse and Inclusive Stock Photos

As website owners and businesses, it’s important now more than ever to represent true diversity in our marketing images, on social media, on our websites and in our businesses.

Now that I have done this research and found so many stunning, diverse stock photos I know I’ll be able to add more representation on ALL PEOPLE on my websites and I hope you can too.

Please share this valuable resource with others to help them showcase the true beauty of diversity in their business. 🙂


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12 Inclusive and Diverse Stock Photo Sites